The fridge you deserve.

BEKO Appliances (RFP)

Your fridge is more than just an appliance. It’s what keeps champagne frosty before dinner parties, or the finishing touch in a sleek modern kitchen. When style and function are important to you, settling for less is not an option. When top-of-the-line technology intertwines with stylish features, you deserve both. Don’t just get the fridge you want — own the fridge you deserve.

The Project

RFP Pitch for social media work

This execution focuses on how Beko’s appliances are better for the environment by saving on energy costs, and new tech that allows fruits and vegetables to last longer in the crisper.

Refrigerator Guide (Spec work concept)

In the age of lightning-fast tech evolution, even your kitchen can evolve past the clunky appliances of yesteryear. And when your tech evolves, your lifestyle can too. Learn about the cool quirks your future Beko fridge has with a refrigerator guide that demonstrates the entire 24-hour sun cycle that keeps your produce fresher for longer.

The Nature of Food (Spec work concept)

You work hard to keep your habits healthy—that organic broccoli won’t eat itself! So why not reinforce your healthy habits by learning how to keep fruits and veggies bursting with nutrients for longer? Discover your veggie’s nutrient composition, how they interact with our bodies, the life cycle of produce, and how HarvestFresh technology keeps food fresh longer with a natural 24-hour sun cycle!

Harvest Fresh Savings (Spec work concept)

A site-based interactive tool created to engage and enlighten consumers on how they can harvest their own savings with HarvestFresh technology.​

Contextually, this could impact:​

  • Grocery savings​

  • Electricity savings​

  • Landfill waste (dollars / volume)​

  • Carbon footprint​