TikTok Growth
As a personal freelance project, I launched a TikTok account for my Shih Tzu puppy, Junie. This project was initially just for fun but has evolved into a valuable learning experience, offering firsthand insights into TikTok's algorithms, niche content creation, and effective community management. Engaging with TikTok's latest features, I've gleaned strategies directly applicable to client campaigns, enhancing my growth as a social strategist and content creator. This once lighthearted side project is now forging genuine opportunities with brands and influencers. Follow Junie's adventures on TikTok if you like!
source: TikTok Analytics
Instagram Growth
Over two years, I closely collaborated with this client to revamp their social strategy and branding for a more cohesive Instagram feed. We extended reach and heightened audience engagement by leveraging influencer partnerships and trending content. Quarterly content shoots moved us from generic stock to distinctive, branded content, improving video quality. These strategies resulted in a 30% rise in Instagram followers from 2023 to 2024.
Source: Instagram Analytics
Instagram Growth
As a social team, we broadened Winnebago Industries’ reach and increased engagement through a more cohesive feed and more Reels. Transitioning to distinctive, branded content, we've seen a 12.2% rise in Instagram followers year-over-year. Recent efforts have reached 8K accounts in the last 30 days, and our average Engagement Rate (ER) grew from 0.19% in January 2023 to 1.73% in January 2024, marking an 810.53% increase.
Souce: Later