Bringing heart, health, & humanity to food.

IDEA
At CAVA, the mission is to bring healthier food to your local community while supporting local farmers. And, of course, better pita chips, too. This paid media campaign utilized bold, crave-worthy copy and influencer outreach as the main catalyst for increasing brand awareness and driving targeted engagement. From strategy to execution, the campaign tapped into the cultural moment—where health meets flavor, and hummus meets hype.